14/03/2011 

BASF’s Construction Chemicals division has pronounced the first ever UK Concrete Show a great success, thanks to the combination of a high turnout and BASF’s innovative stand. The stand featured specially shot aerial photography highlighting key London landmarks constructed or repaired using BASF products.

Taking place in Coventry on 23-24 February, the inaugural industry show attracted almost 2,200 people across a wide range of disciplines, giving visitors the opportunity to see 112 exhibitors and attend a wide range of demonstrations, seminars and workshops.

Said Admixtures Marketing Manager Ian Berrie: “Our stand proved to be a winner with attendees and the show went really well – it was great to see so many existing and new customers there.”